How many seminars have you been to that say “Don’t look for more customers, sell more to your existing customers.” I know it is cheaper to sell to existing customers. I know it has a higher closing rate to sell to existing customers. So why don’t we do it?

The answer? Just not enough hours in the day. Do you want to spend your day bird-dogging the salespeople when you have a business to run? It is hard to make all your salespeople call back everybody they talk to. They have every excuse in the book.

But this year everything has changed, I have found a pure telephone caller. She doesn’t like to sell, she likes to call, scrub the data, set the goals and feel good at the end of the day just by looking at numbers. And boy, are the numbers good!

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Just when I think things are smoothing out, something changes again. I know change is good. In fact, I am kind of a change junkie. But it is still a lot of work.

With approximately 25 employees, it seems my job has gone from managing growth and expenditures to human resources. I feel like I am always in the hiring mode. This month I have hired a seamstress, a salesperson, a shipping clerk and a telemarketer. And in the weeks to come I loose my Purchasing Agent (pregnancy), Marketing Director (better job) and layout seamstress (back to school). Now that will make your head spin.

But like anything, the more you do it the better you get at it. So don’t be intimidated, fellow entrepreneurs, you can’t grow without good employees. Make time to hire.

Posted by kerry

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It is back to school blues for everyone in my house except my oldest son, Gray. The moment he has been waiting for has finally arrived, “He’s Moving Out” with strings attached. We leave tomorrow for Indiana University,